Charlotte Perriand: The Modern Life Launched
On 19 June, the Design Museum’s brand-new exhibition Charlotte Perriand: The Modern Life launched in partnership with ALL: ACCOR LIVE LIMITLES, Accor’s free to join loyalty programme.
The exhibition explores the life and works of French architect and designer Charlotte Perriand, whose pioneering designs shaped the 20th century with many of her modern ideas still found in the way we live today and in hotel design around the world.
Accor has partnered with the Design Museum to celebrate the life of the groundbreaking designer and highlight the importance of design and ease of living across the hotel’s brands, in particular ibis Styles, where design and style is at the very core. Both Accor and the Design Museum share an understanding of the power of design to improve lives. Every ibis Styles hotel has its own unique design and theme, offering functional living space whilst still adding personality and style to each room, echoing Perriand’s functional design ethos.
Members of ALL will be able to book a Design Museum package, which gives the opportunity to receive complimentary tickets (worth £18) to the new exhibition when booking an overnight stay in a participating hotel in London. Guests who are not yet a member can sign up to the free to join lifestyle loyalty program and enjoy the member perk straight away.
As well as at the London ibis Styles hotels, the Design Museum package will also be available at Sofitel St James, Pullman St Pancras, Novotel London Blackfriars and Mercure London Bridge.
Visitors to the exhibition can also enjoy The Perriand cocktail experience, pairing an exhibition ticket with a Charlotte Perriand inspired Champagne cocktail and bite at one of the Accor’s landmark London properties – Pullman London St Pancras and Sofitel London St James.
Members of ALL, Accor’s global loyalty programme will also have access to exclusive experiences including a private tour of the exhibition led by a Design Museum’s representative, as well as VIP events at museum as part of the partnership, just some of the many special experiences available for ALL members.
The Design Museum’s Charlotte Perriand: The Modern Life opened on Saturday 19 June 2021 and runs until 5 September 2021. Curated in collaboration with the Perriand family and the Fondation Louis Vuitton in Paris, the exhibition falls on the 25th anniversary of Charlotte Perriand’s last significant presentation in London, held at the Design Museum in 1996. Featuring large-scale reconstructions of some of Perriand’s most famous interiors, as well as original furniture, her photography and her personal notebooks, the exhibition sheds new light on Perriand’s creative process and her place in design history.
To book, click here. For more information, visit: https://all.accor.com/gb/brands/hotels-ibisstyles.shtml; https://designmuseum.org/exhibitions/charlotte-perriand-the-modern-life.
Main image: Series of tubular steel furniture with manufacturing plans designed by Le Corbusier, Pierre Jeanneret and Charlotte Perriand (Centre Pompidou, Paris National Museum of Modern Art – Centre for Industrial Creation and Vitra Design Museum), photo Felix Speller.
Mark Bibby Jackson
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